SEO – Web Marketing Search Engine Optimization For Your Business

As a traditional business you focus on many forms of marketing. If you are a small business, you may rely largely on word of mouth marketing, getting your customers to give you referrals. You probably have business cards, brochures, and flyers. And your website is probably geared toward these same marketing concepts of providing company information and cool pictures.

Unfortunately, in today’s society a business website cannot be another traditional marketing tool found accidentally online or only by your existing customers. The internet is completely changing the way people shop for goods and services, and if potential customers cannot find you on the internet, they will take their business elsewhere. To build a good web presence you have to change your focus to web marketing search engine optimization.

Web marketing is much like traditional marketing, but taken to the web. Word of mouth marketing becomes social networking, business cards become directory and search engine listings, brochures become video or article marketing, and flyers become online classified ads. However, you must use web marketing search engine optimization in order for these marketing strategies to be successful.

This requires careful keyword research of y our niche, or your area of expertise, and use of those keywords in all of your internet marketing. Your keyword or phrase should appear in your domain name or URL, the title of your site, and throughout your site at around one to three percent density. This means that for every four hundred words you should have your keyword four times.

SEO Web Marketing Articles – How Bold And Italics Can Bring In Significant Traffic Easily

Here is a very simple SEO web marketing trick you can us in your articles that can easily yield a lot of extra targeted traffic for you and your site.

Some folks are not aware of the fact that search engines place a lot of importance on Italics and bold within the body of an article. It usually means an important reference and is very strong evidence of what the page is about which is one of the main objectives of search engines.

Before the Google search engine came along and revolutionized search, making it so much more efficient, a common practice with many web sites was to guess popular keywords and then stuff their sites with as many of them as possible without caring whether they had the content for it or not. The whole idea was to get very high traffic and then expose that traffic to their advertisements in the hope that they will catch a significant enough percentage to make money.

The result was that searching for anything online was a very frustrating affair. Google came in with their Page Rank link based system and suddenly you could find exactly what you were looking for in seconds instead of hours. The search engine algorithm considers many other factors. It is all top secret except that people often take a close look at sites that rank highly and they notice things. One of the aspects on which a lot of importance is placed is on words and phrases within the main body of the content on a page that is either bold or italics.

This is something important for anybody involved in SEO web marketing articles to consider because it could get you plenty of targeted traffic from search engines for very little effort put in.

SEO Services Pricing – How Much Do You Have to Pay for SEO?

Preface to SEO Service Prices

In support of any business transaction or purchase, it is so realistic that you should only spend your money when you feel comfortable. And your comfort zone varies on so many dependencies such as how well you know about the business and its marketing system, especially internet marketing & SEO services etc. A quality SEO service is the combination of estimated time duration, dedication, effort, strategy, technique, method, skill, and experience. The reality is that generally it’s not a hard work, but doesn’t imply that it’s too easy.

Necessity of SEO Services

SEO services are generally can help your business to grow faster than any other medium or method. As per Google strategy, businesses that use the web are more likely to grow faster than any other businesses that don’t. Basically SEO is not a cost but an investment that will help your business using the web more effectively & efficiently and get a greater return from your online outlay.

Set Yourself a Realistic Marketing Budget and Goal

Don’t think you will pay $100 and overnight you will make thousands. Instead, create a logical budget depending on your marketing strategy, competitive industrial environment, project outline, and a length of time. It is forever that “cheaper does not always mean better”.

Most of the SEO service providers & engineers are not going to be cheaper, but well worth in every dollar spent. In case of other marketing and advertising platforms, such as television broadcast advertising, print advertising, large trade show or fair booth advertising etc., search engine optimization is one of the most efficient and trustworthy methods for the development of your business. Prices of SEO services in between $4,999 to $24,999(varies on place to place), which is far more economical and cheaper than any other marketing & advertising platforms. Now it comes out on top position in every step when it compared to other advertising platforms.

SEO Payment Models

If your business is online traffic based, you must deal out more money for search engine optimization to get more profit; how much you will pay for SEO services and to get this point, there are three different pricing models as to buy these services which is shown below:

• Hourly Consulting

• Project-based Pricing

• Monthly Retainer

SEO Services per Hour

Hour based SEO service is the most admired pricing scheme. You can pay the SEO Company or consultant in a fixed rate which goes from $19.99 to $199.99 per hour and it varies depending on number of factors such as region, size of the company, promotions etc.

SEO Services Per project

The project fees are same to contract services with some exceptions that they are custom projects created particularly for a client but pricing varies in accordance with the project. Generally there is a 30-40% down payment and the rest in predefined milestones. This method is better in cases where you are actually not sure that how many hours are needed for the given task and it is also preferable for budgeting purposes.

Monthly Services

The most successful & popular SEO campaigns are not enlarge over one month and you should agree on a monthly charge. The frequent monthly range is from $499.99 to $1499.99. In this model, clients pay a set fee for each month in exchange of a group of services. IT is the most common payment model, because it provides the greatest return on investment (ROI). Monthly retainer planning usually includes with regular analytics reports, on-site content improvements, press releases, link building, keyword research, and optimization etc.

Company Services

Company is now a growing organization for Internet Marketing & SEO services. Like other SEO agencies it also uses all of these payment models with an affordable price where client satisfaction is the first priority.

At the End

At last it can be said SEO services is not an expensive service. If you take into account the benefits of it & the high return on investment, it would be clear prices are not too much and basically it varies for different reasons.

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